2025 Sturgis Motorcycle Rally Vehicle Count – Through Day Three
For Immediate Release:
Monday, Aug. 4, 2025
Contact:
Jesse Nelson, Rapid City Region Traffic Engineer, 605-394-1622
STURGIS, S.D. – The South Dakota Department of Transportation (SDDOT) will provide daily traffic counts at nine locations for vehicles entering Sturgis for the 85th Annual Sturgis Motorcycle Rally which runs from Aug. 1-10, 2025. The traffic counts to date for the nine locations entering Sturgis for the 2025 Rally are as follows:
Friday, Aug. 1, 2025: 56,000 vehicles entered
- Up 8.2% from the previous five-year average
Saturday, Aug. 2, 2025: 62,500 vehicles entered
- Up 12.5% from the previous five-year average
Sunday, Aug. 3, 2025: 60,495 vehicles entered
- Up 2.4% from the previous five-year average
2025 Total to Date (3-days): 178,995 Vehicles (Up 7.6%)
Previous Five-Year Average (2020-2024) 3-day total to date: 166,393 Vehicles
Once compiled, a full report (including traffic counts across the greater Black Hills area) will be available on the SDDOT website at https://dot.sd.gov/transportation/highways/traffic-data/ during the week of Aug. 18, 2025.
To find additional information related to the Sturgis Motorcycle Rally such as reduced speed limit areas, temporary traffic signal locations, frequently asked questions, and more, please visit: https://dot.sd.gov/travelers/travelers/sturgis-rally-travel-information-faq.
About SDDOT:
The mission of the South Dakota Department of Transportation is to provide a safe and efficient public transportation system.
For the latest on road and weather conditions, road closures, construction work zones, commercial vehicle restrictions, and traffic incidents, please visit https://sd511.org or dial 511.
Read more about the innovative work of the SDDOT at https://dot.sd.gov.
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