Logos

Logo signs are the blue panels located near interchanges and intersections that display the brand, symbol, trademark or name of the business. The signs are used to direct travelers to businesses that provide services to motorists including gas, food, lodging, camping and attractions.

Refer to Administrative Rules:
Chapter 70:04:02 →

Applications for logo sign permits can be obtained here or from the South Dakota Department of Transportation region office in your area.
Applications for logo sign permits →

• All applications must be accompanied with $50 for each business sign requested.
• In addition to the $50 application fee, an annual rental fee of $155 per business sign is required.

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