Logos

Business Signs on Specific & Supplemental Information Panels (LOGO)

What is a LOGO sign?
Logo signs are the blue panels located near interchanges and intersections that display the brand, symbol, trademark or name of the business. The signs are used to direct travelers to businesses that provide services to motorists including gas, food, lodging, camping and attractions.
Who is eligible to put their business logo on a LOGO sign?
Refer to Administrative Rules:
Chapter 70:04:02 →
What must I do to get my business logo on a LOGO sign and what is the cost?
Applications for logo sign permits can be obtained here or from the South Dakota Department of Transportation region office in your area.
Applications for logo sign permits →
  • All applications must be accompanied with $50 for each business sign requested.
  • In addition to the $50 application fee, an annual rental fee of $155 per business sign is required.

166,174
Aberdeen Region Office
605-626-2244
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2735 US Hwy 12 West
Bldg 2735
Aberdeen, SD 57402-1767
166,175
Mitchell Region Office
605-995-8129
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1300 S Ohlman
Mitchell, SD 57301-7206
166
Pierre Region Office
605-773-3464
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104 S. Garfield
Pierre, SD 57501
166
Rapid City Region Office
605-394-2244
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PO Box 1970
Rapid City, SD 57709-1970

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