Branding and Identity Guidelines

Our branding and identity guidelines are the foundation to communicating SDDOT’s message consistently, professionally, and with purpose. Please abide by the following usage guidelines for SDDOT's logos and branding assets.

SDDOT Branding Guidelines "At-A-Glance"


  The Logo 

The logo is the most visible and valuable of our brand’s assets. It can stand alone or be used in conjunction with other identifiers. It is most appropriate for general correspondence, flyers, internal business documents, reports, and presentations.

The logo should not be used for formal contracts or on official government forms. 

The Logo Files

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  The Wordmark

The Wordmark is slightly more formal than The logo. The wordmark should be used for formal contracts and on official documents. 

Do not use the Wordmark next to the headline text that also says “South Dakota Department of Transportation.” It also is not usually appropriate for social media.

The Wordmark Files

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  The Icon

The Icon is most appropriately used as an accessory branding item that further strengthens brand awareness of the SDDOT.

It should never be used for formal contracts, official business documents, or on official government forms.

The Icon Files

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ADA Guidelines

ADA Information for Presentation Materials

Apparel Orders

Contact Pheasantland at:

Dustin Pischel
Garment Shop Foreman
Pheasantland Industries

Business Cards

Below you will find business card design options and ordering information. 

Business Card Options and Ordering Instructions

Business Card Ordering Instructions:
If you are responsible for ordering for office personnel there are currently two ordering options available:

1.) Order through Thermcraft here 
For ordering instructions: M:\DOT\Common\DOTPictures&Logos\Supplementary Materials

2.) Order through Central Duplicating by emailing:
* Please note: the final product is not normal business card materials - it is a thinner cardstock material

  • Business Card Options: 

    Option 1

    Option 2

    Option  3

    Option 4

    Option 5

    Option 6 

    Option 7

    Option 8

    Option 9

    Option 10

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Conference and Career Fair Materials

Table Covers, Table Runners and Pull-Down Banners. Please fill out the order form to order. 


Kids' Activity Packets


     Work Zone Kids .PDF                  SnowPlow Packet . PDF


If you would like to order a 2"x2" sticker for kids' events or other use, please fill out the order form to order. 
Both options below are available. 


If you would like to order a 2"x1-3/4" reflective sticker for helmets or other use, please contact:
Vincent Leno at Pheasantland or call 605 367-5101.


Safety Posters and Winter PSA Flyer

By clicking the buttons below, you will have access to safety messaging posters to hang around the office.

Download the posters and use them as a reminder of the different hazards workers face throughout the year.





Strategic Objective Icons 

Supplementary Materials

Below you will find TEAMS Backgrounds, templates for letterhead, PowerPoint presentations, press releases, and more.

Supplemental Files

  • Letterhead Template: 
    M:\DOT\Common\DOTPictures&Logos\Supplementary Materials

  • PowerPoint Presentation Template: 
    M:\DOT\Common\DOTPictures&Logos\Supplementary Materials
    *Learn how to add the PowerPoint templates and Word Letterhead templates to your Microsoft Templates: Instructions Here
  • Press Release Templates: 
    M:\DOT\Common\All DOT Shared Documents and Templates\Press_Release_Templates
  • Teams Backgrounds:
    M:\DOT\Common\DOTPictures&Logos\Teams Backgrounds

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Vinyl Banners

Below you will find banner options and ordering information. 

12'x3' Banner Options
15'x4' Banner Options
25'x4' Banner Options

Ordering Information


Questions about branding? 

Julie Stevenson
Strategic Communications Coordinator
Bret Mattice
Marketing & Communications Specialist
Taylor Brusven
Marketing & Communications Specialist

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