Branding and Identity Guidelines

The logo is the most visible and valuable of our brand’s assets. It can stand alone or be used in conjunction with other identifiers. It is most appropriate for general correspondence, flyers, internal business documents, reports, and presentations.

The logo should not be used for formal contracts or on official government forms. 

The Wordmark is slightly more formal than The logo. The wordmark should be used for formal contracts and on official documents. 

Do not use the Wordmark next to the headline text that also says “South Dakota Department of Transportation.” It also is not usually appropriate for social media.

The Icon is most appropriately used as an accessory branding item that further strengthens brand awareness of the SDDOT.

It should never be used for formal contracts, official business documents, or on official government forms.

Questions about branding?