Branding and Identity Guidelines

Our branding and identity guidelines are the foundation to communicating SDDOT’s message consistently, professionally, and with purpose. Please abide by the following usage guidelines for SDDOT's logos and branding assets.

SDDOT Branding Guidelines "At-A-Glance"


  The Logo 

The logo is the most visible and valuable of our brand’s assets. It can stand alone or be used in conjunction with other identifiers. It is most appropriate for general correspondence, flyers, internal business documents, reports, and presentations.

The logo should not be used for formal contracts or on official government forms. 

The Logo Files

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  The Wordmark

The Wordmark is slightly more formal than The logo. The wordmark should be used for formal contracts and on official documents. 

Do not use the Wordmark next to the headline text that also says “South Dakota Department of Transportation.” It also is not usually appropriate for social media.

The Wordmark Files

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  The Icon

The Icon is most appropriately used as an accessory branding item that further strengthens brand awareness of the SDDOT.

It should never be used for formal contracts, official business documents, or on official government forms.

The Icon Files

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Supplementary Materials

Below you will find templates for letterhead, PowerPoint presentations, press releases and more. 

Supplemental Files
  • Letterhead Template: 
    M:\DOT\Common\DOTPictures&Logos\Supplementary Materials

  • PowerPoint Presentation Template: 
    M:\DOT\Common\DOTPictures&Logos\Supplementary Materials

  • Teams Background Templates:
    M:\DOT\Common\DOTPictures&Logos\Teams Backgrounds

  • Press Release Templates: 
    M:\DOT\Common\All DOT Shared Documents and Templates\Press_Release_Templates

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Questions about branding? 

Julie Stevenson
Strategic Communications Coordinator
Bret Mattice
Marketing & Communications Specialist
Taylor Brusven
Marketing & Communications Specialist

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