Learn More about the SDDOT Logo
Our branding and identity are the foundation to communicate SDDOT’s message consistently, professionally, and with our strategic objectives at the center of our actions.
Our SDDOT team was instrumental in helping us design a logo that depicted a fresh, clean look; yet kept the state of South Dakota at the heart of our look and message. We also spent a considerable amount of time thinking about a color scheme to fully represent the work we do and the people we proudly serve each and every day through the SDDOT.
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Missouri River Blue
Represents the many rivers and lakes on the eastern part of the state; as well as our commitment to the environment.
Blue signifies reliability and trustworthiness.
Spearfish Formation Red
Represents the unique rock features, and overall geography, found in the western part of the state.
Red signifies energy and enthusiasm.
South Dakota Sunflower Yellow
Represents agriculture as the backbone of our South Dakota economy.
Yellow signifies optimism, confidence, courage, and innovation.
Mission
We provide a safe and efficient public transportation system
Vision
Better lives through better transportation
Core Values
- All employees contribute to providing a high-quality transportation system by continuously striving to innovate and improve the quality of services.
1. Safety - Safety in all we do
2. Service - Exemplary public service with unprecedented access to information
3. Stewardship - Efficient and accountable use of public resources
4. Trust - Honesty, integrity, respect, and professionalism with customers, partners, stakeholders, and co-workers
5. Innovation - Initiate and implement new ideas to create value
Strategic Objectives
- Everyone home safe every day
- Grow and retain a high-performing workforce
- Provide excellent services